
Blaine McKenzie developed a modern and professional brand identity for Wealth Coach 360 (WC360), designed to position the company as a trusted resource for financial advisors and business leaders. The logo incorporates WC360’s teal and gold color palette to convey growth, success, and optimism, while the clean, bold typography reflects clarity and authority. Subtle circular and directional elements were added to represent the company’s “360-degree” approach to coaching and business growth.
The final design is versatile across digital platforms, print materials, and community applications, ensuring consistency as WC360 builds its presence nationwide. This cohesive brand identity strengthens WC360’s positioning as a premium coaching and EOS implementation resource.
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