Blaine managed the creative direction, script development, and all filming elements for this project. He captured both drone and ground-level footage, edited the video, added branded graphics, and mixed the audio to clearly present the financing program.
About: This 34-second video was produced to educate potential buyers on the USDA home financing program available for El Camino Del Mar properties, showing how it makes purchasing more attainable.
Concept: The video pairs cinematic exterior and interior visuals of the homes with concise on-screen text explaining the USDA program’s benefits. The tone is aspirational yet practical, focusing on affordability and opportunity while maintaining the community’s upscale branding.
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